BBC Children in Need
The Designer Pudsey project asked 35 leading fashion designers – from Vivienne Westwood to Victoria Beckham, from Prada to Gucci – to reimagine Pudsey as the most stylish bear in town. The Designer Pudsey logo was just as expertly crafted, while compelling exhibition graphics and auction literature helped raise the most money possible for the charity.
Key services
Logo design
Art direction
Exhibition graphics
Literature
Packaging
Copyright: Mark McConnachie & Algy Batten (Fivefootsix)