Bringing new brands into the world relies on unearthing their unique essence. Whether its your product, personality or point of view, we’ll find that point of difference and grow it into a distinct, desirable and multidimensional brand.
BRAND REFRESH & BRAND REVOLUTION
Over 20 years’ experience in branding gives us the expertise to judge whether a timely tweak or extensive overhaul is required. Breathing new life into a struggling brand is a rewarding experience for designer and client alike.
BRAND AUDIT AND RESEARCH
An objective pair of eyes can help you see the wood from the trees. We consider all aspects of a brand’s existence, asking the right questions and interpreting the answers to tease out the real opportunity for future success.
The structure of any brand’s offer should be instantly visible and easily navigable. We ensure a strong and intuitive system is in place before we design, and use the tools of creativity to bring it clearly to life.
Successful activation across different media platforms relies on the strength of a singular organising thought. We’re experts at staying on-message, and will work collaboratively with all brand ambassadors to deliver single-minded multi-media campaigns.
Great guidelines enable the user to continue to build an even better brand. Consistency is key, but as well as establishing hard and fast rules, we seek to enable new creativity through flexible direction.
When the design is done, the relationship shouldn’t be over. We excel at brand management, working with our clients’ internal teams and external agencies to give new branding the best chance of success.