Cyclebeat is an indoor cycling studio set in London with an independent mindset and music-focused vibe. A dynamic identity creates a capital C from the continual revolutions of a cycle wheel, while a bold and vibrant look and feel across all communications captures the studio’s positive attitude and premium positioning.
Brand strategy and identity
Photography art direction
Tone of voice
Website look and feel
Copyright: Mark McConnachie & Algy Batten (Fivefootsix)