Hot Bikram Yoga
Practiced in a room heated to 40°C with a humidity of 40%, bikram yoga is designed to make you sweat. Hot Bikram Yoga’s logo effortlessly combines the bow pose – one of the style’s 26 core postures – with a single drop of sweat to effortlessly capture its point of difference, while brand communications use witty illustration to build on the theme.
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Copyright: Mark McConnachie & Algy Batten (Fivefootsix)