XYZ cycling studio offers both the yin of calm contemplation and the yang of demanding physical exercise – a compelling combination that’s captured in its intermingled monogrammatic logo. An understated and aspirational look and feel encourages an almost spiritual atmosphere, creating a space where a community of members encourage each other to care for their bodies and minds.
Brand strategy and identity
Tone of voice
Website look and feel
Copyright: Mark McConnachie & Algy Batten (Fivefootsix)